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Hangover Joe’s Inc.™ (HJOE)
The National Institute on Alcohol Abuse and Alcoholism estimates that the U.S. economy loses nearly $185 billion from lost productivity due to alcohol-related illness and hangovers. It is also estimated that there are an astonishing 130 million hangovers per month in this country, resulting in absenteeism, diminished work capacity and sick calls. The current economic downturn has only exacerbated this chronic situation as those out of work, overworked and/or underpaid admittedly use alcohol for stress reduction, relaxation and comfort.
One company that has been very resourceful in providing relief for this on-going societal malaise is Hangover Joe’s Inc.™ (HJOE). Hangover Joe’s Get Up & Go™ is a scientifically formulated 2-ounce shot that combines caffeine (about as much as one cup of coffee), select amino acids, antioxidants, B vitamins and herbs specially engineered for maximum hangover relief results.
Founded in 2009 by Michael Jaynes and Shawn Adamson, Hangover Joe’s Get Up & Go has skyrocketed to become the USA’s #1 hangover recovery product in just 3 years.
“We saw that there was a need for this product in the market place,” explained Adamson. “We secured a licensing agreement with Warner Bros.™ for the blockbuster The Hangover movie, and our growth has continued ever since.”
“Timing is everything,” said co-founder Michael Jaynes. “We came up with this just as the economy was going bust, and a lot of people at the time thought we were crazy to launch a business, especially a hangover recovery drink. I think 30,000+ stores later we’re on to something,” added Jaynes.
The brand is growing both domestically and internationally as the company has announced its expansion into Canada, Australia & New Zealand in the fourth quarter of 2012. Adamson sees continued growth and popularity for the product. “We have lots of people who don’t even have hangovers using the product because it gives them an alert feeling in the morning. We believe the product can help people get out of bed and to work on time, hence the name Hangover Joe’s Get Up & Go ‘The Hangover’ Recovery Shot.”
Source: Marketwire
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