Apps and online games is the buzz on Wall Street now.
This past week Zynga (NASDAQ: ZNGA), the online gaming giant which mainly makes games for Facebook, IPO’d, valuing the company at roughly $7 billion while raising roughly $1 billion in the process.
Apps is the “hot spot” to be in and it’s making many companies rich. Rovio’s “Angry Birds” is probably one of the most famous games for smart phones and that company, which plans to IPO in Hong Kong in 2013, has expanded it’s app to regular game consoles, toy products and apparel.
APGS is also in the booming apps industry. APGS recently became active and has declined pretty dramatically over the last 2 trading days.
What will happen next? Click here to view chart.
APGS’s Celebrity Entertainment Division focuses on leveraging the fan base of noted celebrities to build apps and games around their personas. The first title in this division, “Snookify Me!“, was created for Nicole ‘Snooki’ Polizzi of the reality TV show Jersey Shore. Additionally, the Company has released several applications including ‘Bed Bug Alert,’ an informational tool for the Apple iPhone, ‘My Mad Millions,’ a game application for Facebook, ‘Slap a Friend,’ a game application for the Apple iPhone, ‘Bruisers,’ a game application for Facebook, and ‘Crazy Dream’ Application for Facebook.
APGS’s goal is to develop and publish new titles on a recurring basis that are based on the same property and gaming platform. Examples of this franchise approach are ‘My Mad Millions’ and ‘Rock The House,’ currently under development, which both utilize the same underlying platform.
A core focus of the Company’s Social Gaming and Mobile Application development is to allow users and players to reach across different networks into a virtual application or gaming environment such as Facebook, MySpace, iPhone and Android and be able to play games and use applications from all users no matter what environment they are using the application in.
Capitalizing on Snooki’s huge popularity (as evidenced by the success of Snooki products like her suntan lotion and perfumes), the app, called “Snookify Me,” for a mere $2 allows Snooki’s fans to “Snookify” themselves by applying her expansive wardrobe, make-up and even hairstyle concepts to themselves and their friends.
They can take their own images and transpose Snooki’s multidimensional gallery of looks onto themselves. The app is available on both Apple iTunes and Google’s Android Marketplace.
Can this idea really become a success?
Well, for starters, her Jersey Shore co-star Mike “The Situation” Sorrentino in 2010 grossed one of I-tunes’ top-ten selling applications! And by all measures Snooki is much more popular than Sorrentino.
So, the expectations are justifiably optimistic in a huge way because the whole idea of celebrity apps has turned into a smash success. Dozens of companies are making money hand-over-fist by taking practically any celebrity you can think of and creating an app to intimately connect them to their fans.
Start researching APGS fast since it took a hard hit last week. This company could be an interesting read for the savvy individual.
Start at: http://www.appsgenius.com and be careful not to get “Snookified!” Trading should be considerable light these next few weeks with the holidays.
If you need to trade, check AMR for a short ride.
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